STAYERY x KoRo
Check-In for Great Taste
Why do STAYERY serviced apartments choose KoRo as a conscious food partner? Because both brands stand for quality, transparency, and a modern lifestyle. STAYERY combines the independence of an apartment with the service of a hotel—and KoRo ensures that this high standard of design and quality is matched on the culinary side as well.
Before KoRo: Why classic snack offerings weren't enough
STAYERY's target group – modern business travelers, long-term guests, and city tourists – expects more than just accommodation. They are looking for an experience that fits their lifestyle – including mindful, high-quality dining.
In this environment, classic hotel snacks often seem interchangeable and unsuitable. STAYERY therefore sought a food brand that guests already knew, would actively choose, and that simultaneously conveyed quality, convenience, and appreciation – both for guests and for the team at headquarters.
"KoRo stands for transparency, quality and smart product selection – values that strongly align with STAYERY. The partnership with a brand that our guests already trust made KoRo a natural fit for us."
Pascal Kruggel, Head of Operations at Stayery
Would you also like to enhance your business with a high-quality product selection?
We would be happy to help you find the right KoRo highlights for your individual concept.
A food concept for all touchpoints
The decision to partner with KoRo was the logical step to translate STAYERY's high standards into culinary offerings. While the minimalist design seamlessly integrates with the aesthetics of the apartments, the collaboration now makes it possible to offer high-quality and carefully selected products at all eleven STAYERY locations and across all relevant touchpoints.
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In the in-house "Späti" : A curated selection of snacks in the self-service kiosks ensures moments of enjoyment directly in the apartment.
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At headquarters : High-quality catering supports the team in their daily office routine.
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As a loyalty goodie : A warm welcome in the form of selected KoRo highlights for loyal regular guests.
Lentil chips instead of classics – quality that gets results
The benefits of focusing on more conscious alternatives are immediately apparent on the STAYERY shelves: Since the introduction of the KoRo products, attention to the range has noticeably increased. The lentil chips, in particular, are selling significantly better than the previously offered classic potato chips.
KoRo has visibly enhanced the on-site food offerings and is perceived by guests and staff alike as a modern, high-quality alternative. STAYERY therefore plans to further expand the KoRo product range in its in-house convenience stores in 2026.
“For us, KoRo doesn’t just supply products, they contribute to the overall experience we want to create for our guests and our team, and that’s something we really appreciate.”
Pascal Kruggel, Head of Operations at Stayery
The partnership in a nutshell:
KoRo and STAYERY have shared a strong brand alignment from the very beginning – from their shared values to their shared mindset. This collaboration is complemented by a straightforward ordering process, fast delivery times, and products that are extremely popular with both guests and staff. Bestsellers include protein bars, pistachio cookies, and lentil chips, while Nut Butter Cups, organic oat double biscuits, and nut mixes are particularly popular within the team.
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