MANA x KoRo
Es gibt nicht „die eine“ richtige Ernährung für alle – aber es gibt für jede:n die passenden Zutaten. Der moderne Ernährungsstore MANA aus Zürich räumt deshalb mit komplizierten Food-Trends auf und sorgt für genau den Durchblick, der oft im Vorratsschrank fehlt. Durch die Kombination aus fundierter Ernährungsberatung und einem sorgfältig ausgewählten Sortiment unterstützt das Team Menschen dabei, ihre ganz persönlichen Gewohnheiten nachhaltig zu ändern. Als starker Partner liefert KoRo die Vielfalt und Qualität, die den Weg zur neuen Lieblingsroutine besonders lecker machen.
Finding the right match for the store
Anyone looking for a conscious diet today is faced with overflowing shelves and even more overflowing social media feeds. Without the right guidance, people often make the wrong choices – or, out of uncertainty, give up altogether. MANA is aimed at everyone interested in a conscious lifestyle, regardless of age or gender. It's for people who see nutrition as a key factor in achieving greater well-being and quality of life.
For MANA, it was clear from the very beginning, when they opened in 2021, that they needed a concept that conveyed expert knowledge in an accessible way while simultaneously offering direct access to top-quality products. They were looking for a partner who not only covered a huge range of food products but was also flexible enough to function both as retail goods for store shelves and as raw materials for their own creations.
“We chose KoRo because we were impressed by the wide variety of products – especially in the area of superfoods and nut butters – as well as the availability of bulk packs.”
Andrea Hager, founder and managing director of MANA
Would you also like to enhance your business with a high-quality product selection?
We would be happy to help you find the right KoRo highlights for your individual concept.
More than just sales: This is how KoRo is lived in everyday store life.
MANA has integrated KoRo seamlessly into the daily operations of both its Zurich locations from the very beginning. The focus is primarily on breakfast products, superfoods, nuts, nut butters, and bars, which effectively complement the nutritional advice offered by the company's consultants. Furthermore, KoRo products are also used directly in MANA's own creations, such as their homemade granola. Regular in-store tastings allow customers to discover and sample the products – an approach that significantly simplifies purchasing decisions and enhances the overall shopping experience.
The offline advantage: When online favorites end up on the shelf
The concept is working: MANA customers are actively requesting the KoRo product range, which perfectly complements the store's advisory services. A huge advantage for Zurich customers: Since KoRo primarily operates as an online retailer in Switzerland and has little presence in brick-and-mortar stores, MANA provides local residents with direct access to the products – without any international ordering or shipping.
The uncomplicated integration into the processes ensures that the team can fully concentrate on what it does best: accompanying people on their journey to a conscious lifestyle.
"If we had to summarize our experience with KoRo in one sentence, it would be: Dynamic, versatile and close to the needs of the customers."
Andrea Hager, founder and managing director of MANA
The partnership in a nutshell:
MANA and KoRo share a common vision: making high-quality food accessible to as many people as possible – the ideal foundation for a long-term partnership. Despite the specific requirements of a specialized food store, processes, logistics, and ordering procedures were jointly designed to ensure smooth and efficient day-to-day operations. High-quality nut butters, bars, soy protein crisps, and freeze-dried raspberries in chocolate are particularly popular with Zurich customers.
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